WHEN IT COUNTS

FiftyOne Percent is a political consulting firm that puts the power of big data and statistical analysis to use helping Democratic candidates and coalitions win in a way that reflects their values and principles

What We Do

Polling

Our polling is about more than just numbers or national trends. We get to know your vision and the priorities of your voters then design a survey that gives you the competitive advantage

Political Consulting

We use the results of our statistical analysis to develop the best strategic plan, build the team and help raise the money to execute it

Voter Analytics

We create a model specific to your campaign that allows you to talk to the right audience and to make sure you’re communicating with them in the most effective way possible

What People are Talking About

New Jersey Globe (4/10/2018): Sweeney Nuclear Subsidy May Hurt Lawmakers

New Jersey Senate President Steve Sweeney’s quest to secure subsidies for two nuclear power plants in his district may have hit another snag. Support among voters for the bill is low, with just 18% respondents to the poll, which was conducted by the consulting firm FiftyOne Percent, supporting a $4 per month subsidy. [Read more...]

 

Some of Our Candidates

Our work to pinpoint the right voters and design a bold strategy helped him beat an opponent who outspent him three-to-one and put a Democrat in LD-16’s Assembly Seat for the first time in 40 years

Andrew Zwicker

We used precise modeling and statistical analysis to bring an underdog candidate in a Democratic Primary from a 10-point deficit to a 15-point victory

Bonnie Watson-Coleman

We developed a plan to set up his first state-wide run and then kept it on track to win a tough primary battle with two sitting Members of Congress. Then we continued to work to ensure his re-election

Cory Booker