WHEN IT COUNTS

FiftyOne Percent is a political consulting firm that puts the power of big data and statistical analysis to use helping Democratic candidates and coalitions win in a way that reflects their values and principles

What We Do

Voter Analytics

We create a model specific to your campaign that allows you to talk to the right audience and to make sure you’re communicating with them in the most effective way possible

Political Consulting

We use the results of our statistical analysis to develop the best strategic plan, build the team and help raise the money to execute it

What People are Talking About

The Star Ledger (6/25/2017): Op-Ed: Dems 'Resistance' Could be a Force for a While

The results of New Jersey's June 6 primary should have Democrats feeling optimistic and Republicans feeling nervous. Not only was Democratic turnout the highest it's been for a primary since the 1980s, but it was higher in many regions, especially in places that are normally considered Republican strongholds. [Read more...]

 

 

Some of Our Candidates

Our work to pinpoint the right voters and design a bold strategy helped him beat an opponent who outspent him three-to-one and put a Democrat in LD-16’s Assembly Seat for the first time in 40 years

Andrew Zwicker

We used precise modeling and statistical analysis to bring an underdog candidate in a Democratic Primary from a 10-point deficit to a 15-point victory

Bonnie Watson-Coleman

We developed a plan to set up his first state-wide run and then kept it on track to win a tough primary battle with two sitting Members of Congress. Then we continued to work to ensure his re-election

Cory Booker